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Ultimate Performance was founded on the belief that excellence and achievement don’t happen by accident, but through the rigorous application of intelligent process and what we like to term “educated effort”. Our goals are very simple – to help our clients achieve their dreams through the highest level of personal training and overall fitness coaching. For us, nothing else counts, and our business is run as a direct reflection of that singular aim. This privacy notice outlines how we process personal data in order to achieve this aim.
Ultimate Performance Fitness (UP Fitness Ltd) is a data controller of the personal data it collects and holds about you. We are registered with the Information Commissioner’s Office under the registration number ZA215042.
If you require any further information, or wish to contact us about how we collect and store your personal data, our contact details are:
Address: 3rd Floor Acresfields, 8 – 10 Exchange Street, Manchester, England, M2 7HA
Email: [email protected]
This privacy notice explains how we will use the personal data of anyone who:
We collect and process your personal data when you:
| You as an individual | Full name and title Email address, home address and telephone numbers, Gender, Date of birth, Nationality, Country of residence, UPF gym location, Occupation, Progress, photographs, Video testimonials, Written testimonials, Religious information, Emergency contact details, Ethnicity |
| Your health / fitness information | Height, Weight, Body fat, Lean body mass, Calliper measurements, Girth measurements, Body prophet priorities, Blood pressure, Heart rate, Sleep quality, Mental health concerns or issues, Diet, Mood, Allergies and dietary restrictions, Injuries |
| Training data | Volume, Frequency, Intensity |
| Your financial details (if applicable) | Credit card details |
| Your preferences | Whether you with to receive marketing from us and which types of marketing material you would like to receive |
| Your correspondence | Information contained in any correspondence or communications sent by you (e.g. contact us form, direct messages to trainers on the UP Fitness application) |
| Performance of our contract with you | |
| To enter into and perform contracts, where we supply products/services to you | We will use your personal data to: Create a tailored training programme and monitor your progress to ensure the programme is effective Track your bookings and visit history Provide you with access to online content (e.g. LiveUP) To process your orders and supply products to you (EatUP orders, eCommerce orders) To manage payments, fees, charges and collect/recover money owed to us |
| Enable our business and pursue our legitimate interests | |
| To administer the sales process | We will process your personal data as part of the sales process to ensure the process is managed correctly |
| To monitor messages on the UP Fitness application between trainers and their clients | We will use your personal data to ensure illegal activity is not taking place which may put our trainers at risk |
| To track the performance of clients and trainers | We will use your personal data to ensure our training programmes have been created |
| To track ongoing performance measurements | We will process your personal data to identify if the training programme is working effectively (e.g. decrease / increase in weight) |
| To take progress photographs | We will use the app to take regular photographs of you in order to track your progress through our training programme |
| To undertake surveys | We will use your personal data to send you surveys. You are not obliged to answer them |
| To market to individuals | If you have purchased similar services or products from us previously, we may market similar products or services as a legitimate interest in developing our business. You have the right to opt out from such marketing at any time. For more details see the ‘Marketing’ section below. |
| Consent | |
| To market to individuals | We will ask for your consent to process your personal data in order to send marketing material to you. You have the right to withdraw consent at any time (see section 6 – Marketing). |
| To use photographs or videos in promotional material | We will ask for your consent to use your photographs or videos in promotional material. You have the right to withdraw consent at any time (see section 6 – Marketing). |
| Legal obligations | |
| To ensure we comply with health and safety requirements | We will process your personal data to highlight any health concerns before you begin a training programme with us |
| To defend, bring or establish legal claims | We may be required to process your personal data in order to deal with queries, complaints, claims and/or legal disputes submitted by you |
We may ask you, when you provide us with your personal data, if you are happy for us to contact you by telephone, post, email or SMS about products or services offered by us which we think may be of interest to you.
We will always include an unsubscribe button in any marketing emails. If you do wish to unsubscribe, please just click the unsubscribe button and we will promptly action that request. Alternatively, you can update your marketing preferences by contacting us at any-time by email at [email protected].
We value your personal data and do not sell your information to third parties in any circumstances. We share your personal data with trainers, contractors and employees in the country where you train to administer your training programme, your account, and any products and services provided to you now or in the future.
Personal data may be shared with government authorities and/or law enforcement officials if mandated by law or if required for the legal protection of our legitimate interests and in compliance with applicable laws.
We will hold your personal data for as long as we need it for the purpose for which we collected it. We keep your contact and identification details, usage and attendance details and information about your personal circumstances during your time with us and for seven years after it ends so we can respond in the event of any query about your training programme. We may keep certain information for longer than this if we have a compelling reason for keeping it (e.g. defence of a legal claim).
You have a number of rights over how your personal data is processed. These include the right to:
The extent of these rights are limited by law and we may not act on part or all of your request(s) where the right(s) are not applicable. If we do not act on your request, we will explain our reasons why. In most cases, we will respond to your request within one month.
More information can be found on the Information Commissioner’s Office website.
If you use our services within the European Economic Area (EEA) we may transfer your personal data outside of the EEA.
Where we transfer your personal data outside of the EEA, we will create and maintain appropriate safeguards so that your personal data is subject to the same standards and protections as when we are processing your personal data inside the EEA.
We work to high standards when it comes to processing your personal data. If you have queries or concerns, please contact us at [email protected] and we’ll respond.
If you remain dissatisfied, you can make a complaint about the way we process your personal information to the Information Commissioner’s Office.
We may update this Notice from time to time. When we change this Notice in a material way, we will update the version date at the bottom of this Notice. For significant changes to this Notice we will try to give you reasonable notice unless we are prevented from doing so. Where required by law we will seek your consent to changes in the way we use your personal data.